Generation Z in the workplace: What are gen z looking for in a job?

Contrary to popular belief, Generation Z (Gen Z for short) does indeed desire to work. However, they have higher demands for their professional quality of life, which is entirely legitimate. This young generation strives for meaningful, flexible, and appreciative working conditions. It is important to understand and acknowledge their expectations to foster successful collaboration and long-term retention. This article explains in more detail how companies can understand the needs of Generation Z to create a positive work environment and build long-term relationships with these talented employees.

What is Generation Z?

Generation Z will soon surpass Millennials as the world's most populous generation. Statistics show that 2 billion people already belong to this generation, making up 26% of the global population. In Germany, this figure is 11%. Generation Z, usually defined as people born between 1995 and 2015, is a truly global generation. They are entirely shaped by the 21st century, connected via digital devices, and primarily active on social media.

Generation Z, also known as iGen, Gen Z, or Zoomers, has recently entered the workforce and is completely shaking things up! Understanding and interpreting the characteristics of Zoomers is crucial for companies and leaders to comprehend, attract, and develop this generation.

Generation Z in the Workplace

This generation fundamentally differs from Millennials. They have an entirely new and unique perspective on careers and the definition of success in life and at work. This is a result of Zoomers entering a vastly different job market than their predecessors, one characterized by disruptions, the COVID-19 pandemic, and labor shortages. Current global uncertainty and an abundance of employment opportunities mean this young generation develops different priorities and preferences and understands its market value.

What are the key characteristics of Generation Z in the workplace?

"The only constant in the universe is change," the Greek philosopher Heraclitus once said. It remains true: over time, humanity develops and changes. Each generation of employees has its own characteristics. The most important traits to mention regarding Gen Z and the working world are the following:

Digital

Generation Z has integrated digital technology into their lives – it permeates their existence, it's like the air they breathe. Digital technology pervades all areas of their lifestyle and relationships. Therefore, it's hardly surprising that Gen Z's work is also shaped by it. This generation prefers the use of cutting-edge technologies in the workplace. They are familiar with digital tools and platforms and expect companies to integrate them into their work processes. 

Online Collaboration

Thanks to the internet, we are dealing with a generation that is the first truly global generation. The digital collaboration is becoming increasingly essential due to the rise of international teams. Gen Z prefers collaborative online tools for team cooperation. Video conferencing, messaging apps, and shared document editing are integral parts of their work practices.

Social

Through various social media platforms, Generation Z is integrated into a network that is numerically and geographically vast, technology-based, and available day and night. Gen Z uses social media not only for personal exchange but also for professional communication and networking. Platforms like LinkedIn are intensively used to establish professional contacts, and Instagram and co. are increasingly gaining importance for marketing activities.

Mobile

Generation Z changes jobs, careers, and places of residence faster than previous generations. Forecasts suggest that Gen Z members will hold 18 jobs across 6 different careers in their lifetime. 

Remote

Gen Z no longer moves to a new city solely for a job. Remote work is therefore gaining importance. Whether from home or even the beach, this generation desires flexibility. Companies will therefore need to offer flexible remote work models in addition to the traditional office. Fortunately, digitalization makes it possible to complete tasks from anywhere.

Visual

Future generations prefer watching videos to reading articles. Text-based instructions are a thing of the past for them; instead, they look for how-to videos.

Gen Z Job Hopping: What Does This Mean for Employers?

Generation Z is characterized by a strong tendency towards "job hopping," which refers to frequently changing jobs. Unlike previous generations, many Gen Z individuals view their careers as a series of experiences and learning opportunities, rather than committing long-term to a single employer. This tendency to job hop is often driven by a desire for variety, development opportunities, and a balanced work-life balance. To attract and retain talented members of Generation Z long-term, it is crucial for companies to consider the aforementioned aspects and create flexible and attractive working conditions.

Work flexibly with Flexopus: The Desk Sharing Solution for Modern Offices

Gen Z employees today expect maximum flexibility and consider this when choosing an employer. Flexible working — sometimes in the office, sometimes from home, sometimes from the beach — is therefore essential. To enable this, companies are increasingly relying on the use of desk sharing apps, such as Flexopus. With the app, employees can, each day anew, either book a desk in one of the company's offices or indicate that they are working from home.

Gen Z Work-Life Balance 

Fair pay, value alignment, flexibility, and work-life balance: The rising generation wants it all — and is prepared to quit if they don't get it. Zoomers look for jobs that align with their values. If something doesn't feel right, for example, if they are dissatisfied with their employer's progress regarding sustainability , they are ready to quit. Or they opt for "quiet quitting," meaning they put in only the minimum effort to keep their job but don't go the extra mile for the company. Hybrid work models have already become commonplace for Gen Z, which is why companies absolutely must adapt to this progressive way of working.

Furthermore, Generation Z values their private life above all else and wants a job that allows them to continue and enjoy their life as usual. Ultimately, only companies that face this reality and meet the demands of Gen Z will continue to be successful. Only then can they continue to attract and retain the best and most motivated team members.

Conclusion: Does Gen Z really not want to work?

The misconception that Generation Z doesn't want to work does not reflect reality. Instead, they have higher expectations for their working conditions and are looking for a meaningful, flexible, and appreciative work environment. To win over the hearts of Zoomers, employers and companies need to get to know and understand the characteristics of this new generation. Technology and the forces of globalization have broadened and shifted this generation's horizons and expectations regarding work. They view technology as an enabler in their professional activities and place great importance on freedom, flexibility, and autonomy in their work.