Change management in desk sharing: Successfully introducing flexible workplace concepts

Change management in desk sharing: Successfully introducing flexible workplace concepts

Flexible working is now a reality. But how do you successfully introduce desk sharing? Change management provides the answer: with targeted strategies, companies can guide employees through the new world of work, reduce anxiety, and build acceptance. This article explains how to optimally implement desk sharing using structured change management.

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The world of work is undergoing a profound transformation: German companies are facing the challenge of reducing costs,using office space more efficiently and simultaneously meeting the needs of a modern workforce. Constant change is no longer a vision of the future; it has become reality. 

But how do you successfully guide your employees from traditional individual offices to flexible workspace concepts? How do you lead your workforce through changes that help achieve your company goals? The answer lies in thoughtful change management that considers both the emotional and practical aspects of this transformation. In this article, we show you the best strategies for change management.

What is change management?

Change management is a systematic approach to planning, implementing, and monitoring change processes within companies—a topic that is now unavoidable. 

The definition of change management encompasses all measures, tools, and methods aimed at successfully guiding people and organizations through such transformation processes.

The need for change management arises whenever established processes, structures, or behaviors must be adapted. Looking at the last few years, this has been the case almost constantly. 

What these changes look like depends entirely on your company. When introducing Desk sharing , for example, employees leave the comfort zone of their own dedicated workspace. Many companies underestimate this emotional component—yet it is often decisive for the success or failure of the entire project.

For this reason, change management has become indispensable in the context of today's Work 4.0 . Traditional work models are being replaced by new concepts such as Activity-Based WorkingorFlex Office—not always to the delight of your employees. 

This transformation brings not only technical challenges but, above all, requires a shift in the mindset of employees and managers. This is where the importance of Leadership 4.0becomes clear: The management team must learn not just to let changes happen, but to actively shape them—and, of course, it is also important to support your teams throughout the process.

What are the goals of change management?

Successful change management pursues several central goals that interlock and reinforce one another.

The primary goal is to minimize resistance to change and build acceptance. People are naturally skeptical of innovation; understanding this natural reaction and channeling it constructively is a core task of change management.

Another important goal is the acceleration of adaptation processes. Without a structured approach, changes can take years and consume enormous resources. Change management ensures that transformations proceed more efficiently and purposefully, allowing you to reach your company goals faster despite new workflows.

Furthermore, the sustainability of changes must be ensured. It is not enough to introduce new processes once – they must be permanently </SEGMENT 1] corporate culture anchored to ensure that the </SEGMENT 2] productivityare not jeopardized. Ultimately, change management aims to strengthen your company's competitiveness and innovative power by helping your team develop adaptability as a core competency.</SEGMENT 3]

What methods are used in change management?</SEGMENT 4]

In theory, this all sounds well and good – but how does change management work in practice? Various proven models have been established for the practical implementation of change processes, which can be applied depending on the situation and company size. These structured approaches provide you with some guidance and significantly increase the probability of success:</SEGMENT 5]

Kotter’s 8-Step Process</SEGMENT 6]

Developed by John Kotter in 1996, this model is considered one of the most influential approaches in change management. As the name suggests, this concept consists of several sequential steps:</SEGMENT 7]

  1. Create urgency: Make it clear why change is inevitable</SEGMENT 8]
  2. Build a guiding coalition: Recruit influential supporters from various departments</SEGMENT 9]
  3. Develop a clear vision: Formulate an understandable picture of the future for the new working model</SEGMENT 10]
  4. Communicate the vision: Share your plans regularly and through various channels</SEGMENT 11]
  5. Empower your employees: Remove obstacles and provide the necessary skills</SEGMENT 12]
  6. Generate short-term wins: Create early, visible improvements to boost motivation</SEGMENT 13]
  7. Consolidate gains: Stabilize what has been achieved and initiate further improvements</SEGMENT 14]
  8. Anchor the changes: Permanently establish new behaviors within the corporate culture</SEGMENT 15]

Hiatt’s ADKAR Model</SEGMENT 16]

The ADKAR model focuses on the individual level of change and stands for… </SEGMENT 17] 

  • Awareness</SEGMENT 18]
  • Desire</SEGMENT 19]
  • Knowledge</SEGMENT 20]
  • Ability and 
  • Reinforcement

This approach is particularly valuable when it comes to personally guiding each team member through the change process. For make hybrid work models traditional concepts, this model is an excellent fit because it accounts for different learning styles and speeds of adaptation.

Lewin's 3-Phase Model

Kurt Lewin's classic model divides change into three phases: 

  1. Unfreeze: Consciously break down old habits and ways of thinking
  2. Change: Implement new processes and behaviors
  3. Refreeze: Stabilize the changes into the new normal

There are many suitable use cases. When transitioning from a traditional open-plan office,to flexible workspaces, for example, this model can help systematically replace old habits with new ones.

Krüger's 5-Phase Model

Krüger's model expands the perspective with additional phases: 

  1. Initialize the change: Recognize the need for change and make initial considerations
  2. Design your strategy: Develop detailed plans and define clear goals
  3. Mobilize your workforce: Win over your employees for the change and prepare them
  4. Implement the plans: Put the planned measures into practice
  5. Consolidate successes: Permanently anchor changes and ensure continuous improvement

When implementing a clean desk policy , for example, it is not enough to set rules once – they must be lived and monitored on an ongoing basis.

Tips for successfully implementing change management

Change management theory is one thing – practical implementation is another. If you want to successfully implement change management, you should keep several proven best practices in mind:

Communication as a cornerstone

Transparent and continuous communication forms the foundation of any successful change. Your employees need to understand why changes are necessary, what benefits they bring, and how the process will unfold. Communication should not just be top-down – feedback and concerns from teams must also be taken seriously and integrated into the process.

Enable participation

People are more likely to accept change when they are involved in it. Establishing working groups that focus on topics such as ergonomics in the flexible workplace or dematerializationhelps reduce resistance. This turns your team members into ambassadors for change.

Lead by example

Leadership and change management are inextricably linked. Leaders must act as role models and practice the desired behaviors themselves. If management continues to use fixed offices while employees are expected to practice desk sharing, it creates resentment and resistance.

Offer training and support

Change often requires new skills. Workshops on topics such as mobile working orhealth in the home office help your employees navigate the new world of work. Teaching digital skills can also be crucial—because when your teams are knowledgeable, you don't have to fear change.

Create quick wins

Early, visible successes motivate and build momentum for further change. These can initially be smaller adjustments, such as hybrid work or the introduction of flexible working hours as a precursor to more comprehensive changes. The more positive these small changes are for your team, the better the change will be accepted in general.

Why is change management particularly important for desk sharing?

Desk sharing and related concepts represent a particularly profound change because they redefine the fundamental relationship between employees and their workspaces. Traditionally, one's own desk was a piece of personal identity within the company—a place where personal items were kept and which provided a sense of security and belonging.

The reasons for desk sharing are diverse, ranging from cost savings to improved workplace diversity and the promotion of collaboration. Nevertheless, these rational arguments cannot automatically dispel the emotional concerns of employees. This is where the value of systematic change management becomes apparent.

How Flexopus helps you with change management

Die Flexopus Anwendung auf verschiedenen Geräten.

Digital solutions like Flexopuscan significantly facilitate the transition to flexible workplace concepts. An intelligent desk sharing booking platform removes the uncertainty for employees about whether and where they will find a workspace. At the same time, it provides you with Smart analytics valuable data on office space usage, enabling data-driven optimization.

As an intuitive platform, Flexopus supports various aspects of change management: it creates transparency regarding available resources, reduces friction in the daily search for a workspace, and enables companies to measure and continuously improve the success of their desk-sharing initiative.

Furthermore, Flexopus can help accommodate the diverse needs of different work styles—from focused individual work to collaborative team projects. This flexibility is a key building block for the acceptance of new work models.

Conclusion on change management

Change management is the key to the successful introduction of flexible workplace concepts and other changes in the modern world of work—because without a systematic approach, even the best technical solutions remain ineffective. Companies that take change management seriously not only create the foundation for efficient concepts but also develop the adaptability that is vital for survival today. Constant change may be challenging, but with the right strategy, it becomes an opportunity for your company's sustainable success.

The most important questions summarized

What is change management and why is it so critical to the success of New Work projects?

Change management encompasses all methods and activities used to transition an organization from a current state to a target state. For projects like introducing desk sharing or hybrid models, technical infrastructure alone is not enough. People tend to cling to habits. Change management addresses the human component of change: it reduces anxiety, creates acceptance, and ensures that new concepts are not just introduced, but actively embraced by the team and perceived as an improvement.

How can companies effectively deal with resistance during change processes?

Resistance is a natural reaction to uncertainty. The key lies in transparent communication and participation. Employees should be informed early on and actively involved in the design process—for example, through workshops or pilot groups. When those affected become participants, resistance decreases. It is also important to clearly state the benefits of the change (the "why") and to enlist managers as role models (change agents) who authentically embody the new direction and work with the team to remove obstacles.

What phases does a typical change process go through and how is success ensured in the long term?

Processes are often based on models like those of Lewin (unfreeze, change, refreeze) or Kotter. First, the urgency is communicated, then the change is implemented, and finally, it is anchored in everyday life. For sustainability, continuous feedback and success measurements (e.g., via Flexopus usage data) are essential. Small milestones ("quick wins") motivate the team. Only when new workflows become routine and the corporate culture supports the change does the transformation remain permanently successful.

Last updated:

2026-11-02